Corporate

Corporate Identity

Corporate Identity Main Image

Who is Kia Motors?

From its very humble beginnings as a manufacturer of bicycle parts by hand on the outskirt of Seoul, Korea, Kia Motors has emerged as the driving force behind the Korean motor vehicle for the last six decades, laying claim to the production of the country’s first automobile as well as Korea’s first automobile export.

The word “Kia” is derived from the Chinese characters Ki, meaning to “arise or come up out of” and a, referring to Asia. So when put together, Kia means to “arise or come up out of Asia” Today, Kia has truly risen as a major global player and boasts an ever-expanding product line-up that is sold through a network of distributors and dealers covering 172 countries around the world. Over 40,000 Kia employees spanning the globe from an expansive human network that aspires for excellence on behalf of our valued customers.

Corporate Identity Sub Image
Corporate Identity

Corporate Identity

The Kia Brand name means many things. It personifies Youthful Exuberance, Sophistication, Design Innovation and unparalleled technological genius. 

But did you know that “Kia” actually means to “arise out of Asia”? The word “Kia” has been derived from the Chinese characters 'Ki', meaning to "arise or come up out of" and ‘A’ as a reference to Asia. The meaning of the brand name describes the Company’s journey perfectly.

The Company’s journey began as a small-time manufacturer of bicycle parts by hand located on the outskirts of Seoul, Korea. The Company grew from strength to strength and soon became the driving force of the Korean automobile industry, laying claim to the production of the country's first automobile as well as Korea's first automobile export. Today Kia is a global brand; a brand synonymous with being Vibrant, Distinctive and Reliable. 

The Company boasts of an ever expanding product line-up sold through a network of distributors and dealers spanning 172 countries around the world. More than 40,000 passionate Kia employees strive hard each day to deliver excellence to our valued customers.

Logo

The Kia corporate identity is accurately defined through the Kia logo. The oval symbol on the Kia logo represents the earth and signifies Kia’s dynamic growth in the world market. The passionate red colour depicts our passionate and vibrant nature while the colour gradation conveys Kia’s stylish and premium image. The word ‘Kia’ is placed in the middle of the oval to express the brand’s reliability and trustworthiness and to display Kia’s pride in becoming one of the major global automobile manufacturers.

Kia Brand Slogan

Kia Brand Slogan 

Meaning

Kia is Exciting! It’s Youthful yet Sophisticated, Vibrant and Vivacious…

An exciting brand, needs an exciting slogan and Kia’s slogan is that and much more. Kia is all about Power and our customers can always expect the unexpected, hence our slogan “The Power to Surprise”.

Our vehicles and our people indeed have “The Power to Surprise” the world by providing exciting and inspiring experiences that go beyond average customer expectations. We constantly innovate, consistently surpass expectations and continuously surprise; even ourselves at times.